The FlexiFreeze Can Cooler is a patented design with re-freezable ice cubes sewn right into the sides of the cooler to surround the contents in cold. Nothing outperforms the cooling power of natural ice. FlexiFreeze use 100% pure USA water to provide long lasting cold without the no soggy mess. Zippers on the top and bottom of the cooler allow it to fold flat and store conveniently right inside the freezer. With the ice already built in, cooler capacity is maximized to keep more of your food and beverages refrigerator cold and safe. Say good-bye to blue goo and chemical gel packs forever. Just fold flat and store the cooler in the freezer so it's ready to go whenever you are. Made with lead safe and durable materials, the cooler can be frozen over and over again. Freeze It, Zip It and GO!